John Rose Bio

“Leaders create culture. Culture creates results.”

This simple, powerful idea has shaped John Rose’s entire career—and the legacy he’s built across business and community.

John is best known for his 16-year tenure as President & CEO of Nuheat Industries, where he transformed a modest 15-person operation into the North American leader in electric radiant floor heating. Under his leadership, Nuheat became a case study in purpose-driven culture: awarded Platinum Club status (10-time winner) by Canada’s Best Managed Companies, recognized for its cultural diversity (24 countries represented among staff), and celebrated as one of BC’s Best Places to Work and BC Exporter of the Year. By the time of its successful acquisition by Pentair in 2015, Nuheat employed over 120 full-time staff and had 4,000 distribution partners across North America.

John’s leadership style blends entrepreneurial instinct with disciplined execution, grounded in the values of family business and fueled by what he calls “Culture of Significance.” His story-driven approach to leadership and team building has earned him deep respect in boardrooms, workshops, and founder transitions alike.

Today, John is an active advisor and board director. He currently serves on the boards of VanAir Design, Mormak Manufacturing, RainStick, Highgate Senior Living, Travelers Financial Group, and Tap & Barrel Restaurants. He’s particularly passionate about companies facing succession, scale, or reinvention—helping them align purpose, performance, and people.

Beyond business, John is deeply committed to giving back. He was a long-serving Chair of Canuck Place Children’s Hospice, and also chaired the board of MacKay CEO Forums. His leadership continues to shape CEOs and executive teams across diverse industries through strategic offsites and culture coaching.

John is happily married to Susan, his partner in life and leadership. Together, they’ve raised three wonderful children: David, Michael, and Elizabeth—each of whom brings their own energy, ambition, and curiosity to the world.

Whether he's building companies or building character, John leads with clarity, humour, and heart. And always with a belief that there’s more in you to give.